Things looking bright for Weather.com--Shanghai NET Network Service Co.,Ltd

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Weather.com is set to increase its visitor numbers even further after its umbrella group

signed a deal with online business optimisation software provider Omniture.

The move by the Weather Channel Interactive group looks set to see the expansion of the

site and improve it in a bid to attract even more customers to Weather.com.
Software provided by Omniture will give the website's overseers a better idea of how its

customers use the site and interact with online articles, video clips, advertisements

and other website features.

Dan Agronow, chief technology officer of the group, said: "Our sites are visited by more

than 30 million people every month so it is vital that we provide an informative and

relevant online experience for our audience.

"Utilising Omniture's real-time, flexible reporting will enable us to not only run a

more efficient online property, but will also help increase visitor engagement and

interaction."

Figures recently released by Nielsen show that the Weather Channel Brand attracted an

average of 36.9 million unique visitors a month in 2007.

Earlier this month, it was reported that Weather.com could be put up for sale with a

price tag of $5 billion.

New York Times journalist Andrew Ross Sorkin, who broke the news of a potential sale,

said that the site "ranks as the nation's 18th largest media site by traffic" adding

that it is "bigger than CNN and Facebook".