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Leading health and beauty website drugstore.com has been named a winner of Shopzilla's Circle of Excellence Platinum awards for the first time.

Featuring in the eighth such granting of awards for excellent online customer service, shopping comparison site Shopzilla gave drugstore.com a platinum rating.

Bursting onto a winners list containing only the best in online retail, drugstore.com proved that it has more going for it than just the generic domain name which has launched it to web popularity.

Gaining the award showed that Shopzilla was satisfied that the health and beauty drug supplier offered customers exactly what its product-specific name suggests, and offered it well.

Web-users arriving at drugstore.com's homepage are directed toward simply categorised services, such as a listing of allergy-related drug products and an option to compare drug prices.

Winning recognition from e-retail comparison sites like Shopzilla allow sites like drugstore.com to gain a higher profile, which is why starting out with a prominent generic domain name that gets a site noticed with net ratings gurus is so crucial