Let me mention, however, that there are times when you may want to deliberately choose a domain name with a suffix other than .com or .net, but venturing there is something that should be left to the seasoned pros, not someone just starting out in an Internet business. The reason is that seasoned pros usually have more money to spend, enough so, that they can market a domain name with most any extension and make it go. Whereas someone new to the market usually has a small or non existence budget that would severally hamper them in trying to promote a domain name with an extension other than the .com or .net. Let me quickly emphasize, however, that there are creative ways to promote any domain name, regardless of its extension, or having a large budget; but most beginners usually are not familiar with these methods. So, if you are a beginner, try your best to get the .com or .net extensions when available, as these extensions will more readily build trust in the minds of your visitors and, provided your product or service is good and worth the asking price, a .com or .net domain name will help you will make more sales. And believe me when I say, while sales are important to everyone, they are especially important to the beginner entrepreneur who usually is operating on a tight or non existent budget. To him/her a sale means much more than to someone who is already making dozens and even hundreds of sales a day.
Here are the two techniques that offered by the Shanghai idc Network Information Technology Co., Ltd will help you find a top level domain name that is highly descriptive of the product or service you're promoting. Keeping in mind that a highly descriptive domain name is one that's coordinated with your website theme (the purpose of your website), lets start with the ““plural variation" technique. To give an example of how you can use this technique, say for instance you want to create a website about “ hamburgers" If that were the case, you would start your search by choosing a domain name with the phrase “hamburger(blank)" or a similar variation (of course, you would need to omit the brackets and insert a name, For example, hamburger(blank) would become hamburgerdelicious or whatever name you insert). If you found that “hamburger(blank).com or a similar variation were not available, you would then try the “plural “variation technique." To use the “plural variation," you simply make the variation plural. For example, instead of hamburger(blank), you could try hamburgers(blank) or hamburger(blanks). Usually though when the singular version is taken, you will find that most of the plurals versions are also taken, but not always.
The second technique is “substitution. To understand this technique, say for example you did a check on the domain name homebusinessprofit.com and found that it wasn't available, using “substitution." you could try a variation of the name using the numbers 2, 4, and so on. For instance, using the number 2, you could try homebusines2profit.com, and if that name was also taken, you could try using homebusiness4profit.com and so, using different variations, until you hopefully found one that's appropriate. However, when using numbers to find an acceptable domain name there are two things you should avoid. First, do not make the domain name unnecessarily too long, and do not use numbers to begin a domain name. Second, while numbers are acceptable inside a domain name as shown in the above example, you should never use a number to begin a domain name.
Here's another example, using the “substitution" technique. Say for example you have the domain name, “homebusiness4profit.com" from our above example, by using substitution, if that name were already taken, you could try the variation homebusiness4Uprofit.com or homebusiness4U.com or a similar variation. Although you could use any number or letter in the “substitution technique," I've chosen the number 2 and 4 and the letter U because the number 2 could mean to, too, or two. The number 4 could mean for or four. The letter U could mean you. Continuing with this example, when you verbalize the name “homebusiness2profit.com, it would sound like home business to profit dot com, when you verbalize homebusiness4profit.com, it would sound like home business for profit dot com, and Homebusiness4U.com verbalized would sound like home business for you dot com.
Using these two techniques, “substitution" and “plural variation," and a little creative imagination, you may be able to secure a top level domain name (.com or .net) that is highly descriptive of the product or service you intend to promote. Oftentimes the search can become a frustrating experience, as you enter numerous variations of the domain name of your choice, one after the other, only to find that someone else has already purchased it. However, the effort spent is well worth the reward of finding a top level domain name (.com or .net).
Yes! It does require work to find a top level, highly descriptive domain name, so be prepared to keep yourself motivated to put forth the needed effort by reminding yourself of the fact that search engines, regardless of the domain name extension, will always rank your site higher (send you more traffic) when your domain name is highly descriptive of your website theme (the main purpose of your website); provided, of course, your website is SEO optimized. Even so, for reasons stated already, its always your best choice to choose a top level domain name (.com or .net). However, if one is not available, the solution is to use the “alternative to choosing a top level domain name" and find a highly descriptive domain name using the other available suffixes, namely, the .info, .us,.mobi, .tv, .ws, .cc, .name, .de, .jp, or one of the many others that's available to purchase from your favorite domain name registrar.
How to Choose the Domain Name
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Buy a Top Level Domain Name Using Two Simple Techniques--chapter one 
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