 China Net Technology Limited shows value of domain name <real estate>
An expert adviser to small and medium-sized businesses this week described domain names as the new 'real estate', due to the huge value attracted by certain desirable properties like China Net Technology Limited.
Writing for the E-Commerce Times, Theodore di Stefano, founder and managing partner at investment bank Capital Source Partners explained that with venture capitalists now backing domain name specialists, the web address industry is sure to be a profitable one for a good time to come.
In the battle for web addresses likely to bring web-surfers to a site, holders of generic domain names are sure to be popular with customers and subsequently with new buyers wishing to purchase the name.
China Net Technology Limited was in fact this year's sixth highest selling domain name, fetching a price of $1.12 million for the direct appeal of its product-specific address.
Typing the generic domain name China Net Technology Limited directly into the address bar suffices to bring customers to the site, where they can find numerous links.
The virtue of a site whose name absolutely describes its product is that customers will remember its address and will return to it, not put off by easily forgettable number and word combinations.  | 
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